Touchpoints Before Drop-Off - Cosmise Attribution

What does this show?

People are grouped by how many events they had in the selected date range. Each group displays how many users converted and how many abandoned, with a filled bar indicating the conversion rate for that tier.

What is on screen?

• Tiers: 1–2, 3–4, 5–6, 7–9, 10–14, 15–19, 20–29, 30–49, 50–99, 100+
• Metrics per tier: total users, converted users, abandoned users, conversion rate (%)
• Conversion bar formula: converted ÷ total × 100

How can I read this?

Scan tiers from left to right to see how results change as event counts increase. Compare the fill of the conversion bars between tiers to see which groups purchased more often in the same date window. Use the total users label to understand group size, since very small tiers can look extreme.

Examples

• If 3–4 shows a higher filled bar than 1–2, users with slightly more events purchased more often in this window.
• If 7–9 has more total users but a lower filled bar than 5–6, more users were active there while a smaller share purchased in this window.

Interactions

Click a tier label such as 7–9 events to open a view filtered to that range.

Notes on the selected dates

All counts and percentages reflect the currently selected start and end dates. Changing the date range updates the group sizes and conversion labels accordingly.