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Insight

Top First-Touch Sources - Cosmise Attribution

Identify where customers first discovered your brand to optimize acquisition.

Where did high spenders first come from?

47 customers (7.9%)
38 customers (6.4%)
34 customers (5.7%)
31 customers (5.2%)
29 customers (4.9%)
27 customers (4.5%)
25 customers (4.2%)
24 customers (4.0%)
22 customers (3.7%)
21 customers (3.5%)
20 customers (3.4%)
19 customers (3.2%)
18 customers (3.0%)
17 customers (2.9%)
16 customers (2.7%)
15 customers (2.5%)
14 customers (2.4%)
13 customers (2.2%)
12 customers (2.0%)
11 customers (1.8%)
10 customers (1.7%)
10 customers (1.7%)
9 customers (1.5%)
9 customers (1.5%)
8 customers (1.3%)
8 customers (1.3%)
7 customers (1.2%)
7 customers (1.2%)
7 customers (1.2%)
6 customers (1.0%)
6 customers (1.0%)
6 customers (1.0%)
5 customers (0.8%)
5 customers (0.8%)
4 customers (0.7%)
4 customers (0.7%)
4 customers (0.7%)
3 customers (0.5%)
3 customers (0.5%)
3 customers (0.5%)
3 customers (0.5%)
2 customers (0.3%)
2 customers (0.3%)
2 customers (0.3%)
2 customers (0.3%)
2 customers (0.3%)
1 customers (0.2%)
1 customers (0.2%)
1 customers (0.2%)
1 customers (0.2%)
1 customers (0.2%)
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What does this show?

This widget lists where high-spending customers first came from in the selected date range. Each row is a source label with its customer count and share of all listed customers.

What is on screen?

  • One row per source label, including Unattributed when no referrer is available
  • A colored dot per row for visual distinction
  • Right-side text: “<count> customers (<percent>%)”
  • A slim bar showing the same percentage as a filled width
  • A small help icon on some rows that shows a short note on hover
  • Share formula: customers in source ÷ all customers × 100

How can I read this?

Scan rows from top to bottom to see which sources account for the largest share of high-spending customers. Compare the percentages and bar widths to understand relative size; higher percentages indicate a larger share in this date window.

Examples

  • If a row labeled google shows “40 customers (20.0%)”, then 20.0% of high-spending customers first came from google in this window.
  • If Unattributed shows “5 customers (3.2%)”, those customers do not have referrer data in this chart.

Interactions

Hover rows that display the help icon to see a short note. If source labels are clickable in your workspace, selecting one opens a filtered view for that source.

Notes on the selected dates

All counts and percentages reflect the currently selected start and end dates. Changing the date range updates the rows, counts, and shares.


Where did high spenders first come from? — FAQ


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