New vs. Returning Users by Source - Cosmise Attribution
Discover the source/medium combos that attract new customers and bring users back.
Users by Source / Medium
What does this show?
A list of users grouped by Referrer shown as source / medium pairs in the selected date range. Each row displays counts for New Users, Returning, and a Total for that referrer.
What is on screen?
- Columns: Referrer, New Users, Returning, Total
- Row label format: source / medium (for example, facebook / cpc or google / organic)
- Visual bars for New Users and Returning, with exact numbers alongside
- Simple math: Total = New Users + Returning
How can I read this?
Scan down the Referrer column and compare the bar lengths and numbers across rows. Use the Total column to see which referrers bring the most users in the same date window. Compare New Users and Returning within the same row to see the mix for that referrer.
Examples
- If google / organic shows a longer New Users bar than Returning, more first-time users arrived from that referrer in this window.
- If facebook / cpc has a higher Total than other rows, it brought more users overall in the selected dates.
Interactions
You can click a Referrer label such as google / organic to open a filtered view for that source / medium if available in your workspace.
Notes on the selected dates
All counts reflect the currently selected start and end dates. Changing the date range updates the rows, bars, and totals accordingly.
Users by Source / Medium — FAQ
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