30/60/90-Day LTV by First Touch - Cosmise Attribution

What does this show?

A table of 30/60/90-day LTV by first-touch channel for customers in the selected date range (if shown). Each row represents one Channel with its Platform, Customers, Rev 30d, Rev 60d, Rev 90d, LTV 30d, LTV 60d, and LTV 90d. A totals snapshot appears above the table.

What is on screen?

• Title: LTV by First-Touch Source
• Controls: search box ("Search channels / platforms…"), platform filter dropdown, optional Quick insights (click to drill down) strip
• Totals chips: Customers, Rev 30d, Rev 60d, Rev 90d, LTV 30d, LTV 60d, LTV 90d
• Table columns: Channel, Platform, Customers, Rev 30d, Rev 60d, Rev 90d, LTV 30d, LTV 60d, LTV 90d
• Footnote: LTV is revenue per acquired client within 30/60/90 days of first touch; “Direct” can be hidden
• Conversion bar formula: converted ÷ total × 100

How can I read this?

Scan down LTV 90d to see which first-touch channels have the highest value per customer over 90 days. Compare LTV 30d and LTV 60d to understand earlier payback. Use Customers to gauge cohort size when comparing LTVs. The totals chips provide a quick snapshot across what is displayed.

Examples

• If one row has the highest LTV 90d, it leads when the table is sorted by LTV 90d.
• If a row shows many Customers but lower LTV 30d, that channel acquired a larger cohort with lower early spend.

Interactions

Click a column header like LTV 90d, Customers, or Channel to sort. Type in the search box to filter rows. Use the platform dropdown to show a single platform group. If the Quick insights strip is visible, its buttons (e.g., Filter channel, Only this platform, Sort by customers) apply those filters.