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Insight

Last Channel Before Abandonment - Cosmise Attribution

See which marketing channel users last touched before dropping off to target smarter retargeting.

Abandoned Last Seen Channel Insights

Each client is tracked based on their last seen channel before abandoning or converting. Conversions are counted if the channel appeared at any point in the user’s journey.

High-effort abandoners are users who met default behavior thresholds.

This view helps highlight which channels drive intent but fail to convert — useful for retargeting.

marketpulse / autumn_blast
291 users
96 converted (33.0%)
195 abandoned
16 high-effort abandoners (8.2%)
buzzlytics / reactivate_2025
118 users
52 converted (44.1%)
66 abandoned
1 high-effort abandoners (1.5%)
reachly / spark_run
198 users
50 converted (25.3%)
148 abandoned
62 high-effort abandoners (41.9%)
marketpulse / clicksprint
930 users
94 converted (10.1%)
836 abandoned
474 high-effort abandoners (56.7%)
funneltrack / funnelburst
905 users
92 converted (10.2%)
813 abandoned
92 high-effort abandoners (11.3%)
clickforge / retarget_surge
1,056 users
98 converted (9.3%)
958 abandoned
879 high-effort abandoners (91.8%)
adnova / funnelburst
1,288 users
93 converted (7.2%)
1195 abandoned
123 high-effort abandoners (10.3%)
trendhub / velocity_drop
816 users
74 converted (9.1%)
742 abandoned
334 high-effort abandoners (45.0%)
www.clicks.direct
1,278 users
91 converted (7.1%)
1187 abandoned
220 high-effort abandoners (18.5%)
clickforge / spark_run
1,228 users
87 converted (7.1%)
1141 abandoned
833 high-effort abandoners (73.0%)
trendhub / velocity_drop
1,190 users
81 converted (6.8%)
1109 abandoned
956 high-effort abandoners (86.2%)
clickforge / autumn_blast
1,963 users
100 converted (5.1%)
1863 abandoned
2 high-effort abandoners (0.1%)
reachly / funnelburst
1,222 users
76 converted (6.2%)
1146 abandoned
923 high-effort abandoners (80.5%)
reachly / clicksprint
377 users
42 converted (11.1%)
335 abandoned
56 high-effort abandoners (16.7%)
trendhub / primepush
1,619 users
85 converted (5.3%)
1534 abandoned
590 high-effort abandoners (38.5%)
www.flowads.net
2,293 users
100 converted (4.4%)
2193 abandoned
879 high-effort abandoners (40.1%)
reachly / primepush
1,435 users
79 converted (5.5%)
1356 abandoned
939 high-effort abandoners (69.2%)
trendhub / holiday_hype
1,191 users
64 converted (5.4%)
1127 abandoned
615 high-effort abandoners (54.6%)
marketpulse / autumn_blast
1,940 users
78 converted (4.0%)
1862 abandoned
486 high-effort abandoners (26.1%)
www.refinery.link
442 users
37 converted (8.4%)
405 abandoned
238 high-effort abandoners (58.8%)
trendhub / clicksprint
1,526 users
68 converted (4.5%)
1458 abandoned
738 high-effort abandoners (50.6%)
www.abandonmate.io
1,371 users
64 converted (4.7%)
1307 abandoned
707 high-effort abandoners (54.1%)
www.promo.cast
1,483 users
66 converted (4.5%)
1417 abandoned
218 high-effort abandoners (15.4%)
adnova / retarget_surge
2,296 users
80 converted (3.5%)
2216 abandoned
628 high-effort abandoners (28.3%)
clickforge / primepush
2,645 users
84 converted (3.2%)
2561 abandoned
389 high-effort abandoners (15.2%)
reachly / velocity_drop
3,075 users
88 converted (2.9%)
2987 abandoned
390 high-effort abandoners (13.1%)
reachly / autumn_blast
2,203 users
73 converted (3.3%)
2130 abandoned
293 high-effort abandoners (13.8%)
funneltrack / clicksprint
2,209 users
72 converted (3.3%)
2137 abandoned
4 high-effort abandoners (0.2%)
buzzlytics / retarget_surge
1,748 users
64 converted (3.7%)
1684 abandoned
484 high-effort abandoners (28.7%)
www.trackzone.io
3,067 users
84 converted (2.7%)
2983 abandoned
864 high-effort abandoners (29.0%)
marketpulse / primepush
4,204 users
98 converted (2.3%)
4106 abandoned
663 high-effort abandoners (16.1%)
adnova / clicksprint
370 users
29 converted (7.8%)
341 abandoned
49 high-effort abandoners (14.4%)
hyperads / velocity_drop
302 users
26 converted (8.6%)
276 abandoned
243 high-effort abandoners (88.0%)
zapflow / velocity_drop
4,555 users
98 converted (2.2%)
4457 abandoned
529 high-effort abandoners (11.9%)
www.refinery.link
2,824 users
76 converted (2.7%)
2748 abandoned
656 high-effort abandoners (23.9%)
funneltrack / autumn_blast
2,693 users
73 converted (2.7%)
2620 abandoned
771 high-effort abandoners (29.4%)
marketpulse / funnelburst
4,158 users
90 converted (2.2%)
4068 abandoned
515 high-effort abandoners (12.7%)
www.abandonmate.io
2,731 users
72 converted (2.6%)
2659 abandoned
140 high-effort abandoners (5.3%)
www.trackzone.io
5,031 users
97 converted (1.9%)
4934 abandoned
422 high-effort abandoners (8.6%)
funneltrack / spark_run
4,913 users
93 converted (1.9%)
4820 abandoned
444 high-effort abandoners (9.2%)
funneltrack / velocity_drop
3,532 users
78 converted (2.2%)
3454 abandoned
49 high-effort abandoners (1.4%)
www.promo.cast
2,536 users
66 converted (2.6%)
2470 abandoned
986 high-effort abandoners (39.9%)
hyperads / primepush
3,465 users
77 converted (2.2%)
3388 abandoned
154 high-effort abandoners (4.5%)
clickforge / holiday_hype
1,786 users
55 converted (3.1%)
1731 abandoned
987 high-effort abandoners (57.0%)
funneltrack / autumn_blast
1,128 users
43 converted (3.8%)
1085 abandoned
444 high-effort abandoners (40.9%)
trendhub / spark_run
3,680 users
77 converted (2.1%)
3603 abandoned
797 high-effort abandoners (22.1%)
www.bounce.page
576 users
30 converted (5.2%)
546 abandoned
231 high-effort abandoners (42.3%)
reachly / clicksprint
4,236 users
81 converted (1.9%)
4155 abandoned
494 high-effort abandoners (11.9%)
zapflow / browse_and_drop
3,642 users
75 converted (2.1%)
3567 abandoned
403 high-effort abandoners (11.3%)
adnova / velocity_drop
3,964 users
76 converted (1.9%)
3888 abandoned
546 high-effort abandoners (14.0%)
buzzlytics / spark_run
4,961 users
82 converted (1.7%)
4879 abandoned
973 high-effort abandoners (19.9%)
retentio / velocity_drop
3,892 users
72 converted (1.8%)
3820 abandoned
9 high-effort abandoners (0.2%)
marketpulse / funnelburst
635 users
29 converted (4.6%)
606 abandoned
269 high-effort abandoners (44.4%)
hyperads / clicksprint
2,136 users
53 converted (2.5%)
2083 abandoned
831 high-effort abandoners (39.9%)
retentio / reactivate_2025
2,619 users
58 converted (2.2%)
2561 abandoned
860 high-effort abandoners (33.6%)
marketpulse / holiday_hype
4,455 users
75 converted (1.7%)
4380 abandoned
403 high-effort abandoners (9.2%)
clickforge / browse_and_drop
5,082 users
80 converted (1.6%)
5002 abandoned
766 high-effort abandoners (15.3%)
trendhub / clicksprint
4,150 users
72 converted (1.7%)
4078 abandoned
171 high-effort abandoners (4.2%)
buzzlytics / autumn_blast
3,116 users
62 converted (2.0%)
3054 abandoned
335 high-effort abandoners (11.0%)
adnova / spark_run
2,618 users
56 converted (2.1%)
2562 abandoned
136 high-effort abandoners (5.3%)
zapflow / primepush
1,648 users
44 converted (2.7%)
1604 abandoned
926 high-effort abandoners (57.7%)
trendhub / autumn_blast
3,494 users
63 converted (1.8%)
3431 abandoned
650 high-effort abandoners (18.9%)
funneltrack / funnelburst
4,314 users
70 converted (1.6%)
4244 abandoned
686 high-effort abandoners (16.2%)
marketpulse / autumn_blast
4,870 users
74 converted (1.5%)
4796 abandoned
960 high-effort abandoners (20.0%)
marketpulse / retarget_surge
2,533 users
53 converted (2.1%)
2480 abandoned
71 high-effort abandoners (2.9%)
zapflow / clicksprint
4,098 users
67 converted (1.6%)
4031 abandoned
180 high-effort abandoners (4.5%)
clickforge / reactivate_2025
3,894 users
65 converted (1.7%)
3829 abandoned
918 high-effort abandoners (24.0%)
www.flowads.net
1,879 users
45 converted (2.4%)
1834 abandoned
870 high-effort abandoners (47.4%)
reachly / reactivate_2025
4,558 users
69 converted (1.5%)
4489 abandoned
288 high-effort abandoners (6.4%)
adnova / holiday_hype
3,929 users
64 converted (1.6%)
3865 abandoned
178 high-effort abandoners (4.6%)
funneltrack / primepush
2,153 users
47 converted (2.2%)
2106 abandoned
902 high-effort abandoners (42.8%)
www.refinery.link
4,793 users
70 converted (1.5%)
4723 abandoned
854 high-effort abandoners (18.1%)
zapflow / primepush
1,620 users
40 converted (2.5%)
1580 abandoned
426 high-effort abandoners (27.0%)
www.promo.cast
2,377 users
47 converted (2.0%)
2330 abandoned
518 high-effort abandoners (22.2%)
www.bounce.page
4,472 users
64 converted (1.4%)
4408 abandoned
951 high-effort abandoners (21.6%)
www.refinery.link
4,371 users
63 converted (1.4%)
4308 abandoned
915 high-effort abandoners (21.2%)
www.flowads.net
5,077 users
67 converted (1.3%)
5010 abandoned
581 high-effort abandoners (11.6%)
www.flowads.net
5,042 users
66 converted (1.3%)
4976 abandoned
893 high-effort abandoners (17.9%)
clickforge / primepush
4,521 users
62 converted (1.4%)
4459 abandoned
814 high-effort abandoners (18.3%)
www.bounce.page
1,411 users
34 converted (2.4%)
1377 abandoned
24 high-effort abandoners (1.7%)
buzzlytics / retarget_surge
4,746 users
61 converted (1.3%)
4685 abandoned
621 high-effort abandoners (13.3%)
clickforge / retarget_surge
2,619 users
45 converted (1.7%)
2574 abandoned
416 high-effort abandoners (16.2%)
adnova / autumn_blast
3,543 users
52 converted (1.5%)
3491 abandoned
276 high-effort abandoners (7.9%)
zapflow / autumn_blast
2,920 users
47 converted (1.6%)
2873 abandoned
398 high-effort abandoners (13.9%)
hyperads / retarget_surge
4,222 users
56 converted (1.3%)
4166 abandoned
434 high-effort abandoners (10.4%)
adnova / retarget_surge
1,781 users
36 converted (2.0%)
1745 abandoned
404 high-effort abandoners (23.2%)
buzzlytics / holiday_hype
2,749 users
44 converted (1.6%)
2705 abandoned
901 high-effort abandoners (33.3%)
adnova / autumn_blast
4,928 users
55 converted (1.1%)
4873 abandoned
948 high-effort abandoners (19.5%)
zapflow / clicksprint
3,062 users
43 converted (1.4%)
3019 abandoned
977 high-effort abandoners (32.4%)
buzzlytics / holiday_hype
3,624 users
46 converted (1.3%)
3578 abandoned
549 high-effort abandoners (15.3%)
hyperads / primepush
3,355 users
44 converted (1.3%)
3311 abandoned
601 high-effort abandoners (18.2%)
www.abandonmate.io
1,570 users
30 converted (1.9%)
1540 abandoned
36 high-effort abandoners (2.3%)
clickforge / funnelburst
4,297 users
49 converted (1.1%)
4248 abandoned
25 high-effort abandoners (0.6%)
hyperads / spark_run
4,768 users
49 converted (1.0%)
4719 abandoned
428 high-effort abandoners (9.1%)
trendhub / reactivate_2025
989 users
22 converted (2.2%)
967 abandoned
847 high-effort abandoners (87.6%)
hyperads / reactivate_2025
2,412 users
34 converted (1.4%)
2378 abandoned
323 high-effort abandoners (13.6%)
www.flowads.net
3,744 users
42 converted (1.1%)
3702 abandoned
363 high-effort abandoners (9.8%)
marketpulse / clicksprint
3,579 users
41 converted (1.1%)
3538 abandoned
475 high-effort abandoners (13.4%)
www.clicks.direct
5,013 users
48 converted (1.0%)
4965 abandoned
818 high-effort abandoners (16.5%)
funneltrack / browse_and_drop
1,530 users
25 converted (1.6%)
1505 abandoned
19 high-effort abandoners (1.3%)
trendhub / primepush
4,254 users
41 converted (1.0%)
4213 abandoned
681 high-effort abandoners (16.2%)
buzzlytics / clicksprint
3,857 users
38 converted (1.0%)
3819 abandoned
751 high-effort abandoners (19.7%)
www.abandonmate.io
4,129 users
39 converted (0.9%)
4090 abandoned
60 high-effort abandoners (1.5%)
www.flowads.net
1,992 users
26 converted (1.3%)
1966 abandoned
888 high-effort abandoners (45.2%)
funneltrack / autumn_blast
2,172 users
27 converted (1.2%)
2145 abandoned
201 high-effort abandoners (9.4%)
clickforge / browse_and_drop
3,073 users
32 converted (1.0%)
3041 abandoned
803 high-effort abandoners (26.4%)
funneltrack / browse_and_drop
255 users
9 converted (3.5%)
246 abandoned
6 high-effort abandoners (2.4%)
marketpulse / autumn_blast
1,351 users
20 converted (1.5%)
1331 abandoned
790 high-effort abandoners (59.4%)
www.trackzone.io
1,378 users
20 converted (1.5%)
1358 abandoned
239 high-effort abandoners (17.6%)
adnova / spark_run
3,774 users
32 converted (0.8%)
3742 abandoned
287 high-effort abandoners (7.7%)
funneltrack / clicksprint
4,313 users
34 converted (0.8%)
4279 abandoned
187 high-effort abandoners (4.4%)
reachly / reactivate_2025
763 users
14 converted (1.8%)
749 abandoned
85 high-effort abandoners (11.3%)
buzzlytics / browse_and_drop
4,227 users
32 converted (0.8%)
4195 abandoned
109 high-effort abandoners (2.6%)
zapflow / primepush
4,688 users
33 converted (0.7%)
4655 abandoned
33 high-effort abandoners (0.7%)
www.bounce.page
4,720 users
32 converted (0.7%)
4688 abandoned
908 high-effort abandoners (19.4%)
www.promo.cast
2,053 users
20 converted (1.0%)
2033 abandoned
269 high-effort abandoners (13.2%)
marketpulse / retarget_surge
515 users
10 converted (1.9%)
505 abandoned
80 high-effort abandoners (15.8%)
www.promo.cast
2,880 users
22 converted (0.8%)
2858 abandoned
978 high-effort abandoners (34.2%)
www.clicks.direct
1,725 users
17 converted (1.0%)
1708 abandoned
847 high-effort abandoners (49.6%)
retentio / reactivate_2025
2,077 users
17 converted (0.8%)
2060 abandoned
589 high-effort abandoners (28.6%)
zapflow / holiday_hype
4,893 users
26 converted (0.5%)
4867 abandoned
428 high-effort abandoners (8.8%)
hyperads / retarget_surge
1,163 users
12 converted (1.0%)
1151 abandoned
482 high-effort abandoners (41.9%)
reachly / holiday_hype
3,153 users
19 converted (0.6%)
3134 abandoned
330 high-effort abandoners (10.5%)
reachly / retarget_surge
2,360 users
16 converted (0.7%)
2344 abandoned
591 high-effort abandoners (25.2%)
marketpulse / funnelburst
155 users
4 converted (2.6%)
151 abandoned
29 high-effort abandoners (19.2%)
zapflow / retarget_surge
1,022 users
10 converted (1.0%)
1012 abandoned
338 high-effort abandoners (33.4%)
clickforge / clicksprint
3,408 users
18 converted (0.5%)
3390 abandoned
24 high-effort abandoners (0.7%)
www.clicks.direct
4,694 users
21 converted (0.4%)
4673 abandoned
851 high-effort abandoners (18.2%)
buzzlytics / reactivate_2025
3,661 users
18 converted (0.5%)
3643 abandoned
286 high-effort abandoners (7.9%)
trendhub / velocity_drop
4,323 users
18 converted (0.4%)
4305 abandoned
48 high-effort abandoners (1.1%)
clickforge / funnelburst
147 users
3 converted (2.0%)
144 abandoned
49 high-effort abandoners (34.0%)
hyperads / clicksprint
4,908 users
16 converted (0.3%)
4892 abandoned
632 high-effort abandoners (12.9%)
reachly / velocity_drop
3,783 users
14 converted (0.4%)
3769 abandoned
434 high-effort abandoners (11.5%)
www.abandonmate.io
2,788 users
12 converted (0.4%)
2776 abandoned
478 high-effort abandoners (17.2%)
buzzlytics / spark_run
3,619 users
13 converted (0.4%)
3606 abandoned
277 high-effort abandoners (7.7%)
adnova / primepush
1,214 users
7 converted (0.6%)
1207 abandoned
10 high-effort abandoners (0.8%)
funneltrack / holiday_hype
1,372 users
7 converted (0.5%)
1365 abandoned
140 high-effort abandoners (10.3%)
hyperads / primepush
2,917 users
10 converted (0.3%)
2907 abandoned
753 high-effort abandoners (25.9%)
zapflow / spark_run
948 users
5 converted (0.5%)
943 abandoned
290 high-effort abandoners (30.8%)
www.refinery.link
3,767 users
9 converted (0.2%)
3758 abandoned
555 high-effort abandoners (14.8%)
www.clicks.direct
3,954 users
9 converted (0.2%)
3945 abandoned
764 high-effort abandoners (19.4%)
adnova / spark_run
4,571 users
9 converted (0.2%)
4562 abandoned
328 high-effort abandoners (7.2%)
clickforge / reactivate_2025
4,037 users
8 converted (0.2%)
4029 abandoned
1 high-effort abandoners (0.0%)
trendhub / reactivate_2025
4,561 users
8 converted (0.2%)
4553 abandoned
13 high-effort abandoners (0.3%)
retentio / reactivate_2025
4,048 users
6 converted (0.1%)
4042 abandoned
115 high-effort abandoners (2.8%)
funneltrack / retarget_surge
1,021 users
3 converted (0.3%)
1018 abandoned
657 high-effort abandoners (64.5%)
www.bounce.page
4,961 users
6 converted (0.1%)
4955 abandoned
939 high-effort abandoners (19.0%)
trendhub / velocity_drop
2,902 users
2 converted (0.1%)
2900 abandoned
654 high-effort abandoners (22.6%)
buzzlytics / primepush
3,886 users
2 converted (0.1%)
3884 abandoned
730 high-effort abandoners (18.8%)
To view insights like this for your own site, book a demo.

What does this show?

Channels are listed with counts of people who converted or abandoned in the selected date range. Each card shows the channel name, total users, converted, abandoned, and high-effort abandoners when available.

What is on screen?

  • One card per channel with its name in the header
  • Metrics per channel: total users, Converted, Abandoned, high-effort abandoners (shown only when present)
  • Conversion rate shown as a percentage next to Converted
  • High-effort abandoner rate shown as a percentage next to high-effort abandoners
  • Conversion rate formula: converted ÷ (converted + abandoned) × 100

How can I read this?

Compare cards by total users and the conversion percentage next to Converted. Look at Abandoned and high-effort abandoners to spot channels that drive activity without purchases in the same date window. Use the user totals to keep extreme percentages in context for small groups.

Examples

  • If a channel shows 240 total users, 60 Converted (25.0%), and 180 Abandoned, the label next to Converted displays 25.0%.
  • If a channel shows 90 Abandoned and 27 high-effort abandoners (30.0%), the line under Abandoned shows 30.0% for high-effort.

Interactions

You can click a channel label to open a filtered view for that channel. If the Show more details button appears, clicking it reveals channels with low or no conversions.

Notes on the selected dates

All numbers reflect the currently chosen start and end dates. Changing the date range updates the channel list and every metric on these cards.

Abandoned Last Seen Channel — FAQ

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