First-Time vs. Repeat Purchases - Cosmise Attribution
Compare new vs. repeat order volume and revenue to gauge retention health.
Purchases Overview
What does this show?
A calendar-style view of daily purchases in the selected date range, split into First-time and Repeat. Each day displays badges with the count of purchases for each type.
What is on screen?
- Labels: First-time (new customer purchases), Repeat (returning customer purchases)
- A 7-column grid of day cells with a date number in the corner
- Per-day badges showing counts for First-time and Repeat when the value is greater than 0
- A hover tooltip with the full date and both counts
How can I read this?
Scan the grid day by day and compare the badges to see which type made up more purchases on each date. A day with two badges indicates both types occurred; a single badge means only that type happened. Empty days (no badges) had no purchases recorded for the selected dates.
Examples
- If a day shows badges for First-time and Repeat with First-time higher, more new customers purchased on that date.
- If a day shows only a Repeat badge, all purchases came from returning customers that day.
Interactions
Hover any day cell to see a tooltip with the exact date plus First-time and Repeat counts.
Notes on the selected dates
All counts and visible days reflect the currently selected date range. Changing the date range updates which days appear and the counts shown.
Purchases Overview — FAQ
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