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Insight

Customer Behavior Patterns - Cosmise Attribution

Identify the most common browsing and buying behaviors to tailor journeys and messaging.

Linux Desktop → Firefox
283
Windows → Edge
259
Android Phone → Chrome (Android)
238
Windows → Chrome
221
Android Phone → Samsung Browser
197
iPhone → Instagram
186
iPhone → Chrome (iOS)
166
iPhone → Safari
142
Mac → Brave
133
iPhone → Google App
109
Android Tablet → Opera
92
iPhone → Facebook App
59
Mac → Chrome
41
Android Phone → Instagram
37
iPad → Google App
37
iPhone → Other
15
Mac → Safari
5
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What does this show?

A ranked list of purchases by combined labels in the format Device → Browser/App. Each row shows the total purchases for that label and a bar sized relative to the largest row in view.

What is on screen?

  • Row labels like iPhone → Safari, Windows → Chrome, Android Phone → Instagram
  • Metric per row: purchases (count)
  • A single horizontal bar whose length scales against the top row
  • Rows ordered from highest to lowest purchases

How can I read this?

Scan from top to bottom. Compare bar lengths to see which Device → Browser/App combinations account for more purchases. Use the number at the right of each bar for the exact total.

Examples

  • If iPhone → Safari appears first with the longest bar and a high number, it has the most purchases in this view.
  • If Windows → Chrome appears lower with a shorter bar, it has fewer purchases than the entries above it.

Interactions

Hover a truncated label to see the full text in a small popover near your cursor. Scroll to view additional rows if the list is long.

Notes

Numbers shown are the totals for each visible label in this chart. Colors are decorative and do not change the meaning of the metric.


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