Average Time to Convert - Cosmise Attribution
Understand the typical time from first touch to purchase to set expectations and optimize funnels.
Conversion Speed of Top-Spending Customers
- These results reflect the top 15% of customers by total spend — selected using the 85th percentile threshold.
- On average, these high spenders converted in 4 days 16 hours from their first visit.
- The fastest 20% of them converted in 2822.4 minutes.
- Half of them converted in under 6756.3 minutes.
- Their average spend was $359.02.
- 0 of these customers made multiple purchases (0.0%).
What does this show?
A summary of how quickly the top-spending customers convert from first visit to first purchase.
What is on screen?
- Title: Conversion Speed of Top-Spending Customers
- Top group label: the top X% of customers by total spend (based on a percentile threshold)
- Average time to convert (formatted in minutes, hours, or days)
- Fastest 20% time to convert (minutes)
- Median time to convert (minutes)
- Average spend for this group
- Count and percentage who made multiple purchases
How can I read this?
Start with the top X% label to understand which customers are included. Use the average time to convert as the headline speed, then compare the fastest 20% and the median to see the spread. Check the average spend and multi-purchase count to understand how valuable this group is.
Examples
- If the fastest 20% shows 35 minutes, a fifth of these customers purchased in about half an hour.
- If the title says top 15%, the percentile threshold was set so the chart includes the highest-spending 15% of customers.
Interactions
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Notes on the selected dates
If your page includes a date range control, the values shown reflect that selection.
Conversion Speed of Top-Spending Customers — FAQ
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